The Ethical Issues That Coca Cola Inc. - 1273 Words

Abstract In this Project Management essay, I am going to be talking about the ethical issues that Coca-Cola Inc. faced in the past several years. How the biggest world wide soft drink company faced Racial discrimination allegations, inflated earnings related to channel stuffing, and trouble with the distributors. I’ll be reviewing the consequences of all these actions, and how they recovered. Analysis Coca-Cola is a world wide know soft drink beverage organization. Started by a pharmacist named John Stith Pamberton in 1889 in Columbus, Georgia; as of today it is a multi-billion corporation operating in nearly 200 countries with the main headquarters in Atlanta Georgia. â€Å"Coca-Cola provides their products through intermediaries, independent bottlers, distributers and wholesalers while keeping control of the formulas, ingredients and packaging. The company has always demonstrated a strong market orientation, making strategic decisions and taking action to attract, satisfy and retain customers†. (Ferrel, 2008) Yet with such success they also had to face in the past decade a numerous amount of questionable ethics behaviors. Inflated Earnings with Channel Stuffing Coca-Cola company was accused of practicing Channel stuffing. The meaning of Channel stuffing is the practice of shipping extra inventory to wholesalers and retailers at an excessive rate, typically before the end of a quarter. (Ferrel, 2008) A company uses channel stuffing to inflate their sales andShow MoreRelatedCoca Cola Ethics Case Essay example1478 Words   |  6 PagesQuestion 1 amp; 2 were answered. The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis Part I What role does corporate reputation play within organizational performance and social responsibility? 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